Well, I think they’re really starting to look at strategic planning as the bread and butter of the business. A club that doesn’t have a business plan, that was very common many years ago, but now-a-days about 50% of the clubs, we’d like to say, at least have a strategic plan that they’re running their business on, and it’s important that they understand where they’re going to be in five years, who their members are going to be in five years, ten years and 15 years.