You can’t overcommunicate with your membership during a project out there, and we see so many examples, both positive and negative, in the 300 plus clubs that we get to visit every year. I think having streaming video is one tool that I’ve seen great success with out there, having regular periodic updates to really build the momentum and enthusiasm that your membership has for a project. Again, you can’t overcommunicate. Having a good, thoughtful communications plan in general is important, and then having somebody make sure that it’s done very well, because there’s nothing worse than having a communications plan that is inferior in delivery.

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