Interestingly, I think the club industry is really heading down a path of convenience. I’m not sure everybody agrees with me on that, but I think in this day and age, if we don’t make club usage convenient, however you define the word convenience. Whether its easy access, enjoyment, ability to meet friends and family there on a drop-in basis, if it isn’t convenient, and you don’t use that word to overlay everything you’re doing, practice activity process, you’re probably not going to win the battle for the discretionary dollar spent, and the discretionary time that members need to allocate to their club use.
