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Thomas B. Wallace III, CCM


Tom’s club management career spans over twenty-five years in the private golf, country, and community club segments. Most recently Tom served as the General Manager and Chief Executive Officer for The Club at Mediterra in Naples, Florida.

Prior to Mediterra, Tom applied his leadership skills for a decade at Oakmont Country Club in Oakmont, PA, inspiring a new culture and bringing the quality of operations up to premiere status. Tom received the 2007 Excellence in Club Management Award, presented annually by the McMahon Group and voted on by a panel of industry experts, to the top performing manager in the country.

Under Tom’s leadership, Oakmont hosted three major championships in a seven year period, including the 2010 U.S. Women’s Open, 2007 U.S. Open and the 2003 U.S. Amateur. The 2007 U.S. Open Championship was regarded by the U.S.G.A. as the “Gold Standard Open” for the modern era.

Prior to his tenure at Oakmont, Tom served The Country Club in Pepper Pike, Ohio, for over a decade.

Tom’s active involvement in the Club Managers Association of America (CMAA) includes numerous committee roles both locally and nationally as well as serving as Pittsburgh Chapter President in 2010. Tom regularly speaks at local and national CMAA educational events and has presented internationally at the European Club Leadership Summit and the Club Manager Association of Europe (CMAE) National Conference. Tom is also a faculty member of CMAA’s Business Management Institute I (BMI I) at Georgia State University.

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Email Tom@kkandw.com

Phone 440-783-1268

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Industry Articles

Board Resource Library


Below are articles written by the KOPPLIN & KUEBLER team and published in BoardRoom and Club Management magazines. These articles address many issues facing club management today, including; club governance, board issues, operational issues and career advice. Please feel free to contact us with any questions.

Board of Directors


Norms and Expectations: How your Club Board Can Build a Template for Success.pdf

Should you Replace or Refurbish Your General Manager.pdf

The 90 minute Board Meeting Begin With the End in Mind.pdf

The 90 minute Board Meeting II.pdf

The GM/COO Tenure Dilemma.pdf

The Secret for Being a Great Board Member.pdf

Tips and Tricks for Hiring Well.pdf

You Can Move the Club Forward as the Board Retreats.pdf

Club Presidents Who Set the Benchmarks.pdf

Do I REALLY have to do another performance review of the GM.pdf


EUREKA The-Secret for Being a Great Board Member.pdf

Mentorize Your Club Board by Richard Kopplin 2013.pdf




Club Career Advice

Hit the Road Jack or Jackie.pdf

I’m Tired of THEY.pdf


Career Advice: Is it time for a change?.pdf

NCGA Bootcamp Part I: The Interview Process


Club Governance

General Manager and Membership Privileges What are you thinking.pdf

Management Concepts ClubManager GeneralManager or COO.pdf


Caution: Nominating Committee At Work.pdf


How to Solve the Micro-management Curse.pdf

Is It Time For A Job Change For Both the Club and the GM COO.pdf

Mission Statements mean Model Clubs.pdf

Chair Rotation for the Perfect Board.pdf

Club Governance I just cut off my right arm.pdf

Superintendent Search Article Board Room Magazine.pdf

Club Urban Legends.pdf

Is it Time to Deconstruct Your House Committee.pdf



Perverse Consequence Unitended Outcomes.pdf

The Key to Quality Club Governance.pdf


The Three Biggest Myths About Private Club Governance.pdf

Topeka Country Club Governance Model Dick Kopplin.pdf


Club Operations

Focus on the Fundamentals to Improve F & B Operations.pdf


Food and Beverage for Non FB GMs.pdf

The Country Club of the Future.pdf

The Food is the Focus.pdf


Strategic Planning Articles:

Strategic Planning in Private Clubs – Who Should Take Charge?

Strategic Visioneering

Education and the Strategic Planning Process


Strategic Planning at a Private Club and Board Expectations

Our Team

The KOPPLIN KUEBLER & WALLACE team has over 200 years combined experience in Platinum© recognized and Top 100 clubs, including country, golf, yacht and city clubs, and have worked with over 700 clubs across the country and around the world. We take this experience and put it to work for you!

Click on the photos below to learn more!

Richard M. Kopplin

Richard M. Kopplin

Kurt D. Kuebler, CCM

Kurt D. Kuebler, CCM

Thomas B. Wallace III, CCM

Thomas B. Wallace III, CCM


Lisa M. L. Carroll


Armen Suny

Kevin Peters

Kevin Peters

John R. “Jack” Sullivan, Jr., CCM

John R. “Jack” Sullivan, Jr., CCM

Interview Preparation

Gentlemen should wear a suit (not a sports jacket and slacks) with a white shirt and tie. Ladies should wear equivalent business attire with an appropriate length skirt and closed toed shoes.

Please be conscious of trying to be relaxed and, most importantly, prepared for your interview.  While interviews are typically anxiety and stress filled, for you to be most successful you should do your best to simply “be yourself.”  The Search Committee needs to see the ‘real’ you and you should do your best to understand who they are and what expectations they have for both you and the club.

The KOPPLIN KUEBLER & WALLACE Search Executive will facilitate the interview and will start with asking you to provide the search committee with a brief narrative of your career history, which should be NO MORE than about three minutes, and which should simply touch on highlights of your career record; we’ll ask follow up questions if desiring more in-depth descriptions of a career move.  Please work on this narrative in advance of your interview, as it is your ONLY opportunity to make an outstanding first impression.  Following that, we’ll have a series of questions probing your leadership style, career accomplishments, competencies, and so forth.

Your ability to successfully and effectively convey your strengths in your primary competency areas is critically important and should be a significant focus of your preparations prior to the interview.

Please consider how you’re going to make the most effective, successful impact on the group during the interview.  Remember that to be effective, you must respond to questions by looking at the Committee while conveying your answers.  Eye contact is very important, as is smiling.  Equally as important is keeping your answers concise, to the point and, when possible, no more than about 30 seconds to a minute in length.  Using specific examples to relate your personal experiences to answer certain questions is also very helpful.  And, again, please know that we’ll start the interview by asking you to provide a short (two to three minutes summarized) narrative of you, your career and WHY you are in front of us today.  Please think about and practice this response in advance of the interview as well.  MOST IMPORTANTLY, stay with facts.  If offering an opinion, stay with what you truly believe in (not what you think they want to hear) as they have to ‘see’ the real you in these responses; if a fact, make sure that it is true and accurate as we’ll likely verify it.

You should come prepared with a list of questions for the Committee, many of which may be answered during the interview process before you have the opportunity to ask them (meaning, make sure that you have in mind all the questions you have about the Club, membership, governance, club financials and any other issue of importance to you).

Finally, the Committee will have your resume, so you do not need to provide another copy for them.  If you have a portfolio or other information that you’d like to share with the Committee, we will do so at the end of the interview so that it doesn’t become distracting during the Q & A part of the process.

REMEMBER:  You can rarely, if ever, be too prepared!


Armen Suny

Armen has a storied past in golf, working at and for the finest clubs in the US, including the positions and experience as Search Executive, General Manager, Golf Course Superintendent, Vice President of Agronomy, PGA Tournament Director, Golf Course Designer, and Golf Development Project Workout Manager. He has extensive, direct, hands on experience at Major Championships, PGA Tour events and Top 100 courses.

Suny was the General Manager at Shadow Creek in Las Vegas from 1995-2000. Additionally, he was the youngest Superintendent to host a Major Championship when in 1985 at the age of 27 he was the Superintendent at Cherry Hills Country Club for the PGA Championship. He hosted 6 PGA Tour events at Castle Pines Golf Club and was the Assistant Superintendent at Merion Golf Club in Pennsylvania for the 1981 US Open and left to become Superintendent at Rolling Green Golf Club at the age of Twenty-three. He was an intern at Aronimink Golf Club in for the 1977 US Amateur. Suny is a graduate of the famed Turfgrass Management program at Penn State.

He is a partner in Suny, Zokol Golf Design, LTD, a Golf Course Design firm with PGA Tour Veteran Richard Zokol. Their Sagebrush Golf & Sporting Club in British Columbia, a Whitman, Zokol, Suny design was Golf Digest’s Best New Course in Canada in 2009 and is currently ranked by Golf Digest as Top 20 in Canada. Armen is one of 240 worldwide architect/panelists ranking golf courses for Golf Course Architecture magazine. Click here to view Armen’s comments about Shadow Creek for the “Architect’s Choice Top 100 Courses of the World” rankings.

Suny brings the following expertise:

  • Executive Search for General Managers, Golf Course Superintendents, Golf Professionals, Assistant General Managers, and Clubhouse Managers.
  • Review of Golf Course Design and Master-plans
  • Technical Agronomic Services to the industry
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Email Armen@kkandw.com

Phone 303-570-2741


Kevin Peters

team-kevin-newKevin Peters graduated Magna Cum Laude in the Hotel and Restaurant Management program from the University of Wisconsin-Stout in Menomonie. He graduated with an emphasis in private club management, an emphasis that Kevin helped develop. He began his first club management position six months before he graduated and continued as a manager in the club and restaurant field for nine years. In April 1987, the United States Department of the Treasury hired him as a Special Agent.

For ten years, Kevin investigated major international smuggling organizations, earning numerous awards, including the prestigious “Commissioner’s Award” from the Commissioner of U.S. Customs. After these ten years of many successful investigations, resulting in approximately 90 convictions and only one acquittal, Kevin accepted a transfer to Washington DC to work at the Headquarters of the U.S. Customs Service.

Four years of national staff and field coordination duties led to a selection as the Assistant Customs Attaché in the U.S. Embassy in Manila, Republic of the Philippines. Kevin arrived at post in Manila on September 3, 2001, and watched the world change a week later. With numerous terrorist groups active in the Philippines, Kevin spent three years working on and supervising many investigations dealing with terrorism. In October 2004, Kevin was selected as the new Attaché for Immigration and Customs Enforcement, and served concurrently for two years in that capacity and as the Senior U.S. Representative to the Philippines for the Department of Homeland Security.

In August 2006, Kevin returned to the United States and accepted a position at ICE Headquarters in the Policy and Emergency Preparedness Unit where he finished his government career as Section Chief. During his twenty years as a federal agent, Kevin spoke in numerous venues instructing and coaching other law enforcement and security personnel. He spoke at the International Law Enforcement Academy (ILEA) in Bangkok, Thailand, the South East Asian Regional Center for Counter Terrorism (SEARCCT) in Kuala Lumpur, Malaysia, was class counselor for a group of senior Philippine law enforcement personnel at an advanced class at the FBI training academy in Quantico, Virginia, and spoke on many more occasions at many additional venues.

Upon retirement from the government, Kevin opened his own company, K. R. Peters Security, LLC. This company will be a venue that Kevin can use to combine his education and life experiences to help private clubs to review and upgrade their security position, and operate with a confidence that they have done everything they can do to safeguard their members.

Kevin recently completed his Master’s degree at Marymount University in Arlington, VA in the field of Forensic Psychology.

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Email Kevin@kkandw.com

Phone 703-657-3234


John R. “Jack” Sullivan, Jr., CCM

team-johnjackJack’s club career has included Collier Enterprises in Naples, Florida where he served as Vice President of Club Operations. In that capacity he was Vice President and General Manager of The Old Collier Golf Club and Hamilton Harbor Yacht Club. Prior to that, he was the General Manager of the Bay Colony Golf Club, also in Naples. Previously he served as General Manager of the Grosse Pointe Yacht Club in Grosse Pointe Shores, Michigan for fifteen years and at Nakoma Golf Club in Madison, Wisconsin. During his tenure at GPYC, the Club was three times selected as the Number One Yacht Club in the Country by Sibbald & Associates. He started his career at the Wakonda Club in Des Moines, Iowa after graduating from Parsons College along with graduate studies at the University of Iowa.

Jack was elected as the National President of the Club Managers Association of America and had previously served as president of the Wisconsin Chapter of CMAA. He also served as the Club Industry Representative on the Board of Directors for the National Restaurant Association. In 2000 he was honored as the Club Manager of the Year by Club Management Magazine and was honored with the Excellence in Club Management Award by the McMahon Group. In 2011 Jack received the Wanderlust Leadership Award for his contributions to the industry and the Florida Gulf Coast University Resort & Hospitality Management Program. He has been a frequent guest lecturer for the hospitality programs at Florida Gulf Coast University and Purdue University along with presenting at various CMAA regional and national conferences. He is also the Vice Chairman of the advisory board for the Resort and Hospitality Management program at Florida Gulf Coast University.

Jack applies his unique background managing both member-owned and private developer golf, country, and yacht clubs as a consultant to the club industry. As an associate with the award winning consulting firm of KOPPLIN KUEBLER & WALLACE, he specializes in strategic planning and other private club operational issues. Jack also conducts Executive Searches for the firm.

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Email Jack@kkandw.com

Phone 239-229-5153


William T. “Tim” Hiers, CGCS

teamlg-5 Tim has been a Golf Course Manager since 1976. He is currently the Director of Agronomy at The Old Collier Golf Club and Senior Agronomist and Vice President for Turf Dynamics, LLC. His accomplishments include assisting Collier’s Reserve Country Club to become the first Audubon International Cooperative Signature Sanctuary Golf Course. In 2000 Tim joined The Old Collier Golf Club and led the effort to achieve the designation of first Audubon International Gold Signature Cooperative Sanctuary. This project was the first in the continental United States to use the newer variety of Paspalum grass on the entire golf course and the first in the world to irrigate solely with brackish water. Tim has been a speaker at numerous GCSAA, PGA, and CMAA conferences and workshops. He is an experienced golf course consultant for the private club and resort industry as well as a lecturer for numerous college agronomy programs. Tim has also served as President of the Florida Golf Course Superintendents Association and is currently on the Board of Directors of the Florida Turfgrass Association.


During his career Tim has been recognized for his accomplishments with the following awards:

  • Florida Golf Course Superintendents Assoc. Distinguished Service Award – 1986
  • Southeastern Environmental Steward Award – 1993
  • 1994 Recipient of the first John James Audubon Environmental Steward Award
  • 1994 National Environmental Steward Award recipient for GCSAA
  • 1995 GCSAA President’s Environmental Leadership Award
  • 1998 Florida Turf Grass Association Wreath of Grass Award
  • Recipient of the 2009 GCSAA Excellence in Government Relations Award

Lisa M. L. Carroll


Since joining the KOPPLIN KUEBLER & WALLACE team six years ago, Lisa Carroll has focused on conducting General Manager, Executive Chef, Assistant General Manager, and Clubhouse Manager searches. Combining the thorough, proven KOPPLIN KUEBLER & WALLACE search process with her hundreds of national and international club professional contacts, Lisa continues to be very successful in finding the best candidates for these positions.

Lisa has a unique set of qualifications for the executive search business. For over 25 years, Lisa has built relationships and connections in the private club industry. Her husband, Kevin, is a past president of the Club Managers Association of America (CMAA) and she is a regular speaker at CMAA Chapter events and World Conferences. She has delivered project management, time management, technology, and effective writing workshops at nine CMAA world conferences, led over 60 CMAA chapter workshops, and provided training and consulting services to individual clubs across the country. Lisa also served as Interim Managing Director for the Florida Chapter of the Club Managers Association of America.

In addition to her work with private clubs, Lisa has over 30 years of business and technology experience consulting with Fortune 500 companies such as Anheuser-Busch, Emerson Electric, Monsanto, and Ameren.

Lisa is Vice Conseiller Gastronomique for the West Palm Beach Bailliage of the Chaîne des Rôtisseurs™ (an international fine food and wine society), a member of the Culinary Institute of America’s Society of Fellows, and an Ambassador for Epicurean International Associates. Lisa is also a member of the American Culinary Federation (ACF), Hospitality Financial & Technology Professionals (HFTP), and the National Speakers Association (NSA).

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Email Lisa@kkandw.com

Phone 561-596-1123